This marks the first time KING Shocks has made an appearance at the DIRT EXPO since it returned to the Valley of the Sun in 2015. Years back KING was a staple at the Arizona Sand Expo and finally after years of absence they are coming back.  This year is special as we will be having a KING SHOCKS SHOWCASE featuring some amazing vehicles that feature KING SHOCKS.”Brett King and I talked for hours about how we could make this return of KING SHOCKS to Arizona a win. I suggested a vehicle showcase and he was in.” show promoter Andy Myers

Stop by, learn about shocks, see what they recommend for your truck, off-road rig, or UTV. Pick up a set or place an order for exactly the fit and style you need.

It’s Great to have KING SHOCKS back in Arizona!


King Shocks was born out of necessity, long before we opened our doors in 1996. The original designs drawn by Lance King back in the early 80’s were created to fill the needs of the top level racers of the day. Nothing existed at the time that could stand up to the punishment dished out by racers like Bill Stroppe, Parnelli Jones and Walker Evans. The faster cars and trucks ran several shocks on each wheel which were often changed at pit stops along with the tires.

Our original 3” shock was designed with pure performance in mind from only the highest quality materials available. When your name goes on the product, it makes a difference. Like most family owned businesses, King Shocks had humble beginnings. Lance King did the design work and the machining of the parts, Son Ross was the welder/fabricator and Son Brett did sales. To get the company off the ground, Ross and Brett worked a whole year without drawing a paycheck. Like the desert racers who ran their shocks, the Kings where not afraid of hard work and perseverance.

King Shocks has grown into the company it is today by staying true to our original goals of putting quality and performance above all else and by continuously improving materials and design. Our dedication to quality extends to our customer service and support as well. In addition to our numerous application specific products, we build custom shocks for anything you can dream of as well as some you could not imagine. Many of the high performance features available today such as bypass tubes, seal technology, shaft diameters and tube construction were pioneered by King, working to give our customers the competitive edge they need.

Like many companies, King Shocks has grown from a small business building custom made shocks for race cars to a manufacturer of hundreds of products for many different applications. The difference is, we still build custom made one-off shocks for racecars, we never stopped.

Holiday Deals - End of Year Specials - Exclusive Sales Only at Dirt Expo

The DIRT EXPO is here to get your imagination going with all the upgrades and information you need for your next Off-Road Adventure. Over 150 exhibitors are ready to help you find the builds, gear, and knowledge you’ll want for your rig, family, and friends. From tires to cages to world-class communication to industry leaders, the DIRT EXPO has the best of the best. DIRT EXPO exhibitors are there to get you the products and gear you need at the best prices available. The DIRT EXPO has all the toys, gadgets, and superior gear you see on rigs at the races, on the trail, and at the dunes. Also, don’t miss out on the Holiday Specials and End of the Year sales from your favorite Off-Road Brands.

Vendor Space is Selling Out

Arizona is one of the top Off-Road Destinations in the United States. Be Part of the Original & Largest Off-Road & UTV Expo in the State

Our new Home is Huge & Beautiful! However, space is limited. Call us today and Exhibit alongside all the Top Brands the Off-Road Industry!


Call 480-899-6458 or Register Online Today!


The DIRT EXPO is Arizona’s Original and Largest Off-Road & UTV Expo. Since 2002 Andy Myers has been putting on Arizona’s Premier Off-Road event.  Originally called the Arizona Sand Expo the Event grew into one of the States Largest Expos and encompassed the entirety of the Arizona State Fairgrounds. In 2009, the Expo was canceled due to the economic downturn.

In 2015, the Expo returned as the International Off-Road & UTV Expo. In 2022 it was decided to scrap the name and go with a New Venue, New Name, and a New Plan. The 2022 DIRT EXPO is being held at State Farm Stadium in Glendale, Arizona. “Everything Off-Road” is the mission.


DIRT ALLIANCE is a registered Trademark of GAM 2022. DIRT ALLIANCE has been in the dirt for over two decades. Since 2002, generations of Dirt Alliance members have been promoting the industry and activities we love. Twenty-Two years of love, hard work, and dedication have kept Dirt Alliance one of the most recognized names in the Off-Road Industry.

Today, Dirt Alliance keeps the Love of the Dirt alive by promoting the races, events, racers, influencers, and companies we love via Dirt Alliance and Dirt Alliance Media.  This email acquired images from the companies represented or photographed by Dirt Alliance staff. If you are the rightful owner of an image within this email, please notify us at media@dirtalliance.com, and we will promptly remove the said image

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