Ventura, California – Rugged Radios presents THE DIRT EXPO is excited to announce that Rocky Mountain ATV/MC will be exhibiting at the Ventura County Fairgrounds on August 29–30, 2026, bringing one of the powersports industry's most trusted names to Southern California's premier off-road and sand sports event.

For more than 40 years, Rocky Mountain ATV/MC has earned the trust of riders and off-road enthusiasts by providing an unmatched selection of parts, accessories, riding gear, tires, tools, and performance products. Founded in 1985 as a small family-owned business in Utah, the company has grown into one of North America's leading powersports retailers while maintaining the customer-first approach that has made it a favorite among generations of riders.

Serving owners of dirt bikes, motocross machines, dual-sport motorcycles, adventure bikes, ATVs, side-by-sides, and UTVs, Rocky Mountain ATV/MC has become synonymous with quality products, knowledgeable service, and fast delivery. Their commitment to supporting the riding community extends far beyond retail, with sponsorships of racers, riding events, trail organizations, and off-road advocacy efforts across the country.

Visitors to THE DIRT EXPO Ventura will have the opportunity to meet with the Rocky Mountain ATV/MC team, explore the latest products from the industry's top manufacturers, and learn about upgrades designed to improve performance, durability, safety, and comfort for every type of off-road adventure.

Whether you're preparing for a weekend in the dunes, a backcountry overland expedition, a motocross race, or an adventure motorcycle tour, Rocky Mountain ATV/MC offers solutions for riders and drivers at every experience level.

"We're thrilled to welcome Rocky Mountain ATV/MC to THE DIRT EXPO Ventura," said Andy Myers, founder of THE DIRT EXPO. "Their reputation has been built over decades by supporting riders, racers, and outdoor enthusiasts with exceptional products and customer service. They're a company that truly understands the off-road lifestyle, and we're excited for our attendees to connect with their team."

THE DIRT EXPO Ventura will feature industry-leading exhibitors representing every corner of the off-road industry, including:

• UTVs and Side-by-Sides
• Jeeps, Broncos, and Off-Road Trucks
• Adventure Motorcycles and Dual-Sport Bikes
• Overlanding Equipment
• Suspension and Performance Products
• Tires and Wheels
• Recovery Equipment
• Lighting and Communications
• Camping and Outdoor Gear
• Fabrication, Safety, and Lifestyle Brands

Held just before the start of the fall riding and dune season, THE DIRT EXPO gives enthusiasts the opportunity to compare products, speak directly with manufacturers, discover new innovations, and take advantage of exclusive event specials before heading back onto the trail.

Whether you're a lifelong off-road enthusiast or just beginning your next adventure, make sure to stop by the Rocky Mountain ATV/MC booth to see the latest products, ask questions, and discover why millions of customers continue to trust one of the most respected names in powersports.