VENTURA, Calif. — There are races that test speed.

There are races that test endurance.

And then there's King of the Motos—one of the most demanding extreme off-road motorcycle races in the world.

Known for its brutal combination of technical rock canyons, desert washes, steep climbs, and unforgiving terrain, King of the Motos has earned international respect as one of the ultimate tests of rider skill, determination, and machine performance. Every finisher has conquered terrain that most riders would never attempt.

This August, fans will have the opportunity to experience the spirit of this legendary race as Motorcycles & Coffee, the Official Merchandise and Lifestyle Partner of King of the Motos, comes to RUGGED RADIOS presents THE DIRT EXPO Ventura, Powered by BIGBLANKS.com, August 29–30, 2026, at the Ventura County Fairgrounds.

Visitors will find exclusive King of the Motos merchandise, handcrafted coffee, all-natural refreshers, premium apparel, collectible drinkware, and the opportunity to celebrate one of off-road motorcycling's most respected events.

Celebrating One of Off-Road's Greatest Challenges

Since its debut, King of the Motos has become synonymous with extreme motorcycle competition.

Created by the team behind King of the Hammers, the race combines the speed of desert racing with the precision of trials riding and hard enduro competition. Riders battle through miles of unforgiving terrain where mechanical reliability, rider endurance, navigation, and split-second decision-making are tested from start to finish.

Motorcycles & Coffee proudly serves as the Official Merchandise Partner and Title Sponsor of King of the Motos, helping bring the race's unique culture to riders and fans long after the checkered flag has fallen.

Every shirt, hoodie, hat, tumbler and collectible celebrates the riders who willingly push themselves to the absolute limit in pursuit of one of off-road motorcycling's most prestigious accomplishments.

More Than a Coffee Company

Motorcycles & Coffee was founded on a simple idea—bring people together through a shared passion for motorcycles, adventure and great coffee.

What began as a lifestyle brand has grown into a nationally recognized presence at motorcycle rallies, off-road races, industry events and major expos across the country. From Daytona Bike Week and Sturgis to Americade, Biketoberfest, Arizona Bike Week and now THE DIRT EXPO, Motorcycles & Coffee has become a gathering place where riders stop to enjoy fresh coffee, discover new apparel, and connect with fellow enthusiasts.

Every event reflects the company's commitment to supporting the motorcycle community while creating products that riders are proud to wear every day.

Premium Coffee Inspired by the Ride

At the heart of the Motorcycles & Coffee experience is its handcrafted coffee.

Visitors can enjoy freshly brewed hot coffee, cold brew, and the company's popular line of all-natural refreshers, providing riders and attendees with the perfect boost whether they're starting their morning or taking a break from exploring the show.

Motorcycles & Coffee carefully selects premium coffee beans and blends them into signature roasts that reflect the adventurous spirit of the motorcycle community. Whether you're relaxing around a campfire, loading up for an early morning ride or spending the day at an event, every cup is designed to fuel the next adventure.

Exclusive King of the Motos Merchandise

Fans visiting the booth will discover exclusive King of the Motos apparel available only through the official merchandise program.

Products include:

• Official King of the Motos T-shirts
• Premium Hoodies
• Performance Hats
• Collectible Stickers
• 
  Drinkware including the popular Nomad Tumbler
  
• Limited-edition event merchandise
• Motorcycles & Coffee lifestyle apparel
• Plushies and gifts

Every item is designed to celebrate the grit, determination and passion that define the extreme off-road motorcycle community.

Why Lifestyle Brands Matter

The motorcycle industry has always been about more than machines.

It's about friendships formed around campfires.

Early mornings loading trailers.

Long rides through places few people ever experience.

Victories earned after countless miles of preparation.

Brands like Motorcycles & Coffee help preserve that culture by creating places where riders gather, stories are shared, and memories are made. Their products become reminders of races completed, roads traveled and friendships built along the way.

Whether it's a favorite hoodie worn after a cold desert ride, a tumbler filled before sunrise or a cup of fresh coffee enjoyed with friends, these experiences become part of the off-road lifestyle itself.

Visit Motorcycles & Coffee at THE DIRT EXPO Ventura

Attendees are invited to stop by the Motorcycles & Coffee booth to enjoy a fresh cup of coffee, sample one of their refreshing beverages, browse the latest King of the Motos merchandise, and discover new apparel inspired by the motorcycle lifestyle.

Whether you're a lifelong King of the Motos fan, a desert racer, an adventure rider, dual-sport enthusiast, or simply someone who appreciates great coffee and authentic motorcycle culture, Motorcycles & Coffee offers something for every rider.

"King of the Motos represents everything that makes off-road motorcycling special—determination, grit, perseverance and a passion for riding that never quits. Motorcycles & Coffee has done an incredible job capturing that spirit through its merchandise, coffee and events. We're proud to welcome them to THE DIRT EXPO Ventura and know attendees will enjoy experiencing everything they have to offer."
— Andy Myers, Founder & Producer, THE DIRT EXPO