Every off-road story starts the same way:

You load up.
You gather your crew.
You head out chasing something bigger than the pavement.

But no matter where the trail leads…
it all comes down to what’s under you.

That’s why Maxxis Tires, one of the most trusted and proven names in the Off-Road industry, is coming to THE DIRT EXPO Ventura—bringing decades of commitment, performance, and innovation directly to the community that depends on it.

🏁 BUILT ON DECADES OF TRUST

In an industry that demands performance, durability, and consistency, Maxxis Tires has earned its place.

From desert racing to weekend trail rides…
From dunes to rock crawling…
From first-time riders to seasoned veterans…

Maxxis has been there—supporting the Off-Road Industry for decades.

• Proven performance across every terrain

• Trusted by racers, builders, and everyday riders

• Continuous innovation driven by real-world use

This isn’t hype.
This is legacy.

🌴 THIS IS WHERE THE COMMUNITY CONNECTS

Set against the Pacific at the iconic Ventura County Fairgrounds, THE DIRT EXPO Ventura is more than an event—it’s where the Off-Road and Sand Sports community comes together before the season begins.

You’ll see it:

• Families walking the show, planning their next trips

• Riders comparing builds, setups, and gear

• Crews getting ready for Glamis, Pismo, Dumont, and beyond

• Brands connecting directly with the people who rely on their products

And right in the middle of it all—Maxxis Tires, ready to talk with YOU.

🔥 MEET THE TEAM. LEARN WHAT MATTERS.

At THE DIRT EXPO Ventura, this isn’t about scrolling online or guessing what works.

This is face-to-face.

Come meet the Maxxis team, ask questions, and get real answers:

• What tire setup fits your riding style?

• What works best in sand vs. desert vs. mixed terrain?

• How to maximize performance, durability, and safety

• What’s new—and what’s proven

Because when you’re miles out in the dunes or deep into the desert…
your tires aren’t just important—they’re everything.

🔊 POWERED BY COMMUNITY. DRIVEN BY PREPARATION.

With Rugged Radios leading as Title Sponsor, and industry leaders like Maxxis showing up, THE DIRT EXPO Ventura continues to build something bigger:

A place where riders prepare
A place where families connect
A place where brands show up for the people who use their products

This is the lifestyle.
This is the culture.
This is the community.

⚡ THIS IS A MUST-ATTEND EVENT — FOR EVERYONE

If you ride, build, explore, or live this lifestyle…

You need to be here.

• Get your setup dialed before the season starts

• Connect with the brands that power your ride

• Be part of the community that makes it all possible

And if you’re a brand?

80% of success is just showing up.

Your customers are here.
Your competitors are here.

This is where your brand needs to be.

About Maxxis Tires

Maxxis Tires is the international consumer brand of Cheng Shin Rubber Industry Co., a leading Taiwanese tire manufacturer founded in 1967. Known for quality and innovation, Maxxis produces tires for bicycles, motorcycles, passenger cars, trucks, and off-road vehicles, distributing its products in over 170 countries worldwide.

Key facts

• Founded: 1967, Taiwan

• Parent company: Cheng Shin Rubber Industry Co., Ltd.

• Employees: Over 30,000 worldwide

• Global presence: Operations in Asia, Europe, and North America

• Products: Tires for bicycles, motorcycles, autos, light trucks, ATVs, and industrial vehicles

History and Growth

Maxxis began as a small bicycle tire producer in Yuanlin, Taiwan, under Cheng Shin Rubber. Its success in bicycle manufacturing led to expansion into motorcycle, ATV, and automotive tires. Introduced globally in the 1990s, the Maxxis brand became synonymous with durable, high-performance tires suited for diverse driving and riding conditions. Today, the company is one of the world’s top ten tire manufacturers.

Global Operations and Innovation

Maxxis operates advanced production and R&D centers across Taiwan, China, Thailand, Vietnam, India, and the United States. Its research facilities and testing grounds support innovation in compound chemistry and tread design. The company supplies original equipment tires to major automakers such as Ford, Toyota, and Volkswagen, as well as to leading bicycle and motorcycle brands, including Yamaha, Honda, and Giant.

Product Range

The brand’s catalog includes high-performance and all-terrain automotive tires such as the Razr AT and Victra series, as well as its globally dominant bicycle and ATV lines. Each product is engineered for reliability, grip, and longevity, catering to everyday commuters and professional racers alike.

Sustainability and Corporate Values

Maxxis emphasizes sustainable production, achieving ISO 50001 energy management certifications and implementing programs to reduce greenhouse gas emissions. Its corporate mission focuses on ethical operations, community involvement, and long-term customer trust through innovation and quality.