VENTURA, Calif. — Every race team, riding club, off-road business and family has a story to tell. One of the most recognizable ways they tell that story is through the apparel they wear.

From custom race jerseys and team uniforms to branded hats, hoodies and promotional products, professionally designed apparel creates a unified identity while helping businesses, clubs and racers stand out both on and off the trail.

This August, JVR Custom Wear will showcase its full line of custom apparel and branding solutions at RUGGED RADIOS presents THE DIRT EXPO Ventura, Powered by BIGBLANKS.com, August 29–30, 2026, at the Ventura County Fairgrounds.

Founded in 2021, JVR Custom Wear is a family-owned business built by off-road enthusiasts who understand what riders expect from their gear. Rather than simply decorating apparel, the company designs and manufactures custom products that combine comfort, durability and eye-catching graphics for racers, clubs, businesses and families throughout the off-road community.

Built by Off-Roaders for Off-Roaders

The founders of JVR Custom Wear didn't enter the apparel business from the fashion industry—they came from the dirt.

As active off-road enthusiasts themselves, they recognized the need for jerseys and team apparel that could withstand long days in the desert while providing the comfort, breathability and durability riders demand.

From the initial concept through final production, JVR Custom Wear manages the entire process in-house, allowing customers to work directly with the people creating their apparel. That hands-on approach has helped the company quickly build a reputation for personalized service, quality craftsmanship and fast turnaround times.

Complete Custom Apparel Solutions

While custom performance jerseys remain the company's signature product, JVR Custom Wear has grown into a full-service custom apparel company offering solutions for race teams, businesses, clubs and organizations.

Their services include:

• Full-color sublimated jerseys
• Screen printing
• Professional embroidery
• UV DTF decals for hard goods
• Custom hats, hoodies, face coverings, lanyards and promotional apparel

Using modern production equipment and premium materials, JVR produces lightweight polyester jerseys featuring moisture-wicking fabrics, quick-dry technology, vibrant fade-resistant graphics and complete customization with names, numbers, sponsors and logos. One feature customers especially appreciate is the company's no minimum order policy, making it just as easy to order a single personalized jersey as it is to outfit an entire race team.

Why Custom Apparel Matters

In today's off-road industry, apparel serves a much larger purpose than simply looking good.

Race teams rely on custom jerseys to promote sponsors and create a professional image. Off-road clubs use matching apparel to build camaraderie and identity. Businesses strengthen their brand recognition through uniforms and promotional clothing, while families create lasting memories with coordinated gear for weekend adventures and annual trips to Glamis, Baja or the desert.

Professionally produced apparel also stands up to the harsh realities of off-road life. Quality sublimation printing won't crack, peel or fade after repeated washing, while moisture-wicking fabrics help riders stay cooler and more comfortable during long days on the trail.

From Concept to Trail

One of the advantages that sets JVR Custom Wear apart is its ability to guide customers through the entire creative process.

Whether a customer arrives with finished artwork or simply an idea sketched on paper, the JVR team works directly with them to develop a finished design that reflects their personality, business or team. Their streamlined production process allows many custom orders to be completed in as little as 7–10 business days, helping teams prepare for upcoming races, events and club rides.

Meet JVR Custom Wear at THE DIRT EXPO Ventura

Visitors to the JVR Custom Wear booth will have the opportunity to see examples of custom jerseys, learn about sublimation, embroidery and screen-printing services, discuss team apparel projects and discover how custom branding can elevate their business, race program or riding club.

Whether you're building a professional race team, organizing an off-road club, promoting your business or simply creating matching jerseys for your next family ride, JVR Custom Wear offers solutions designed to help you look as professional as the vehicles you drive.

"The off-road community is built around families, clubs and teams, and apparel has become a huge part of that culture. JVR Custom Wear understands that every jersey represents more than just a rider—it represents a team, a business, a family or a passion for the sport. We're excited to welcome them to THE DIRT EXPO Ventura and know our attendees will appreciate the quality and creativity they bring to the industry."
— Andy Myers, Founder & Producer, THE DIRT EXPO