VENTURA, Calif. — Great adventures have a way of bringing people together, and some of the best memories are made around a grill, campfire, tailgate or outdoor kitchen.

This August, Grizzly Joe’s Seasonings will bring its handcrafted lineup of bold, versatile seasoning blends to RUGGED RADIOS presents THE DIRT EXPO Ventura, Powered by BIGBLANKS.com, taking place August 29–30, 2026, at the Ventura County Fairgrounds.

Based in Temecula, California, Grizzly Joe’s Seasonings produces small-batch artisan blends made with fresh, all-natural ingredients. Its seasonings contain no MSG, preservatives, artificial colors, artificial flavors or anti-caking chemicals, and the entire lineup is gluten-free. Each blend is proudly manufactured in the United States.

From a Butcher’s Personal Recipe to a Growing Family of Flavors

The story of Grizzly Joe’s began long before the brand appeared on store shelves.

During more than 20 years working as a butcher, founder Joe regularly created his own seasoning blends for friends and family. After years of sharing those recipes, he decided to see whether the public would enjoy them as much as the people closest to him did.

In November 2000, he officially created Grizzly Joe’s Seasoning with a single signature blend: Original Gourmet, a personal recipe developed through years of working with meats and understanding how the right combination of spices could complement food rather than overpower it.

What started as a hobby quickly found an enthusiastic audience through demonstrations, events and roadshows. As demand grew, Grizzly Joe’s expanded its collection with five additional flavors: Trail Dust, Tequila Lime, Chipotle, California Dreamin’ and Keepin’ It Groovy.

More than 25 years after the company’s founding, that original commitment remains at the heart of the brand: produce flavorful seasoning blends in small batches, use quality ingredients and give customers an easy way to make everyday meals taste better.

Handcrafted Rather Than Mass-Produced

Grizzly Joe’s distinguishes itself by making its products in controlled, small batches instead of relying on high-volume mass production. This process allows the company to maintain greater control over freshness, flavor and consistency.

The result is a lineup of seasonings designed for people who want convenience without sacrificing ingredient quality. A single blend can be used across numerous meals, making Grizzly Joe’s particularly well suited for RV travelers, campers, overlanders, racers and families cooking away from home.

When space is limited in a camp kitchen or race trailer, carrying one versatile seasoning can replace an entire collection of individual spice containers.

That practicality is one reason Grizzly Joe’s fits naturally into the off-road and outdoor lifestyle. Whether cooking breakfast before a trail ride, grilling steaks after a day in the dunes or preparing dinner at an overland campsite, the seasonings make it easier to create memorable meals without complicated preparation.

Six Distinctive Blends for the Grill, Kitchen and Campsite

The company’s flagship Original Gourmet is an all-purpose shake-on seasoning made with sea salt, garlic, red pepper, black pepper, onion, paprika, mustard and marjoram. It can be used on beef, pork, lamb, chicken, turkey and seafood, as well as vegetables, popcorn and French fries. Grizzly Joe’s states that Original Gourmet contains 25 percent less salt than a leading seasoned-salt brand.

Trail Dust delivers a bold, pepper-forward flavor developed for steaks, roasts and chops, while also working well on baked potatoes and salads. The company recommends applying it before grilling so the spices can soften and the flavor can penetrate the meat.

The complete collection also includes Tequila Lime, Chipotle, California Dreamin’ and Keepin’ It Groovy, giving customers a range of flavor profiles for grilling, roasting, marinating and everyday cooking. Grizzly Joe’s offers all six blends together in a combination pack, making it easy for customers to explore the entire lineup.

The company’s recipe collection shows just how versatile the seasonings can be, with applications ranging from prime rib and barbecue chicken wings to shrimp skewers, roasted potatoes, pasta, turkey and rotisserie chicken.

Why Better Seasonings Matter

Food is an important part of the outdoor experience.

A day on the trail frequently ends with friends and family gathered around a table, grill or fire. Race teams share meals in the pits. Overlanders cook at remote campsites. Truck owners tailgate at events. Families prepare food together after a full day of riding.

Grizzly Joe’s helps turn those meals into part of the adventure.

Its blends are easy to pack, simple to use and versatile enough for nearly any cooking environment. The absence of MSG, preservatives, artificial colors and anti-caking chemicals also appeals to customers looking for straightforward ingredient choices without sacrificing flavor.

“The off-road lifestyle has always been about more than vehicles. It’s about the places we travel, the people we meet and the memories we make together. Food is a huge part of that experience. Grizzly Joe’s has spent more than 25 years creating seasonings that make it easy to prepare great meals at home, at camp or in the pits. We’re excited to welcome them to THE DIRT EXPO Ventura and introduce their products to our attendees.”
— Andy Myers, Founder & Producer, THE DIRT EXPO

Meet Grizzly Joe’s at THE DIRT EXPO Ventura

Attendees will have an opportunity to discover the complete Grizzly Joe’s product line, learn how each blend can be used and find new ideas for grilling, camping and everyday cooking.

Whether visitors are preparing food from an elaborate overland kitchen, cooking beside a toy hauler or firing up the backyard barbecue, Grizzly Joe’s offers flavors designed to make meals easier and more enjoyable.

Make plans to meet the Grizzly Joe’s team and bring home a little extra flavor from THE DIRT EXPO Ventura, August 29–30, 2026.

ABOUT GRIZZLY JOE’S SEASONINGS

Founded in November 2000, Grizzly Joe’s Seasonings grew from seasoning recipes created during its founder’s more than 20-year career as a butcher. The company began with its Original Gourmet blend and has since expanded to six distinctive flavors.

Grizzly Joe’s produces small-batch artisan seasonings using fresh, all-natural ingredients. Its products are gluten-free and contain no MSG, preservatives, artificial colors, artificial flavors or anti-caking chemicals. The seasonings are proudly manufactured in the United States.