VENTURA, Calif. — For more than three decades, Cal Coast Motorsports has helped Southern California riders begin their next adventure. From first-time motorcycle owners to seasoned off-road racers and weekend UTV enthusiasts, the family-owned dealership has built its reputation on outstanding customer service, premium brands, and a genuine passion for the powersports lifestyle.

This summer, Cal Coast Motorsports will bring that same passion to RUGGED RADIOS presents THE DIRT EXPO Ventura Powered by BIGBLANKS.com, taking place August 29–30, 2026, at the Ventura County Fairgrounds.

As one of Ventura County's most respected powersports dealerships, Cal Coast Motorsports has served the riding community for more than 35 years, helping generations of customers find the right motorcycles, ATVs, side-by-sides, personal watercraft, riding gear, and accessories for every type of adventure. Family-owned and operated since its founding, the dealership has become known for its knowledgeable staff, award-winning customer service, and long-term commitment to the powersports community. 

Everything Powersports Under One Roof

Few dealerships offer the selection found at Cal Coast Motorsports.

Whether customers are searching for their first dirt bike, a new adventure motorcycle, a family-friendly side-by-side, or a high-performance sport bike, Cal Coast Motorsports offers one of Southern California's largest selections of industry-leading brands, including:

• Can-Am
• Polaris
• Honda
• Yamaha
• Kawasaki
• Suzuki
• Sea-Doo

In addition to new vehicles, visitors will find an extensive inventory of pre-owned motorcycles and UTVs, OEM parts, aftermarket accessories, riding apparel, helmets, boots, tires, and safety equipment. Their factory-trained service department also provides maintenance, diagnostics, repairs, and performance upgrades, making Cal Coast Motorsports a true one-stop destination for powersports enthusiasts. 

More Than a Dealership

Buying a vehicle is only the beginning of the ownership experience.

Today's riders depend on knowledgeable professionals who understand how to properly equip a vehicle for the type of riding they enjoy. Whether it's selecting the right tires for desert terrain, installing communication systems for long-distance adventures, adding recovery equipment for overlanding, or outfitting a new UTV with accessories, Cal Coast Motorsports helps customers build vehicles that are safer, more capable, and more enjoyable.

Their experienced staff understands the local riding community because they're riders themselves.

From the beaches of Ventura County to the dunes, mountains, deserts, and forests throughout California and the Southwest, Cal Coast Motorsports has spent decades helping customers prepare for every kind of adventure.

Visit Cal Coast Motorsports at THE DIRT EXPO Ventura

Visitors to the Cal Coast Motorsports booth will have the opportunity to:

• Explore the newest UTVs and motorcycles
• Learn about the latest Can-Am and Polaris models
• Meet knowledgeable sales and product specialists
• Discover premium riding gear and apparel
• Learn about financing opportunities
• Discuss service, maintenance, and upgrades
• Find OEM and aftermarket accessories
• Take advantage of special DIRT EXPO promotions

Whether you're looking to purchase your next machine, upgrade your current vehicle, or simply gather ideas for your next build, the Cal Coast Motorsports team will be ready to help.

Why Cal Coast Motorsports Matters

The powersports industry continues to evolve at an incredible pace.

New technology, suspension systems, rider safety features, communication equipment, and vehicle capabilities are changing every year. Having a dealership that understands these advancements—and knows how to match riders with the right machine—is invaluable.

Cal Coast Motorsports has earned its reputation by building relationships, not simply selling vehicles.

That commitment has helped make them one of Ventura County's most trusted names in powersports for over three decades. Their dealership has also been recognized by Dealernews as one of the industry's Top 100 dealerships, reflecting excellence in customer service and dealership operations. 

"I've always believed a great dealership becomes part of the riding community, not just a place to buy a machine. Cal Coast Motorsports has been serving Ventura County for more than 35 years, and they've earned a reputation for taking care of riders long after the sale. Their team shares our passion for growing the off-road and powersports community, and we're excited to welcome them to THE DIRT EXPO Ventura."
— Andy Myers, Founder & Producer, THE DIRT EXPO

Whether you're a lifelong rider or preparing to purchase your very first motorcycle or side-by-side, make plans to visit Cal Coast Motorsports during THE DIRT EXPO Ventura and discover why thousands of Southern California enthusiasts continue to make them their dealership of choice.