VENTURA, Calif. — Some companies sell apparel. Others tell a story. 2BRAND APPAREL was created to celebrate one of off-road racing's most unforgettable personalities—"Pistol" Pete Sohren—whose passion, authenticity, and love for desert racing continue to inspire enthusiasts across the off-road community. This year, 2BRAND APPAREL will bring that legacy to RUGGED RADIOS presents THE DIRT EXPO, giving attendees the opportunity to discover premium apparel while celebrating one of the sport's true icons.

Founded by Chad Sohren, 2BRAND APPAREL was established following the passing of his brother, Pistol Pete Sohren, in 2019. Pete's impact on off-road racing extended far beyond the finish line. Known for his fearless driving style, unmistakable personality, and unwavering authenticity, Pete earned the respect of racers, fans, and competitors alike. The apparel brand serves as a tribute to his legacy, encouraging the off-road community to continue sharing stories and proudly represent the iconic #2 that Pete made famous.

Pete Sohren's racing career began in the early 1980s, and throughout the years he became one of the most recognizable figures in desert racing. Whether competing in SCORE, Best In The Desert, or countless races throughout Baja California, Pete embodied everything enthusiasts admire about the sport—determination, grit, friendship, and a passion for racing that could never be measured by trophies alone. His favorite place in the world was San Felipe, Baja California, where he spent countless hours racing, pre-running, and making lifelong friendships.

Today, 2BRAND APPAREL carries that same spirit into every shirt, hoodie, hat, jacket, and accessory they produce. Rather than simply creating clothing, the brand represents a lifestyle built around desert racing, camaraderie, and remembering those who helped shape the off-road community.

Visitors to the 2BRAND APPAREL booth at THE DIRT EXPO can expect to browse a collection of premium off-road lifestyle apparel featuring bold graphics inspired by racing, Baja culture, and the unforgettable legacy of Pistol Pete Sohren. Whether you're looking for a comfortable everyday t-shirt, a hoodie for cool evenings around camp, a windbreaker for race weekends, or a new hat to wear on the trail, the 2BRAND team offers apparel designed by enthusiasts for enthusiasts.

Beyond the apparel itself, visitors will have the opportunity to hear stories about Pete, learn more about the inspiration behind the brand, and connect with people who continue to keep his legacy alive through racing and the off-road community.

What You'll Experience at the 2BRAND APPAREL Booth

• Shop the latest 2BRAND apparel collections
• Premium t-shirts, hoodies, hats, jackets, and accessories
• Apparel inspired by desert racing and Baja culture
• Learn the story behind Pistol Pete Sohren's legacy
• Meet the team behind one of off-road's most meaningful lifestyle brands
• Find unique apparel you won't see in traditional retail stores

Whether you're a lifelong desert racer, a weekend trail rider, or someone who simply appreciates the people who built this industry, 2BRAND APPAREL offers more than clothing—it offers a connection to the history and heart of off-road racing.

"Every once in a while, a brand comes along that represents something bigger than the products it sells. 2BRAND APPAREL honors one of off-road racing's most memorable personalities and reminds all of us why this community is so special. Pete Sohren's passion for racing and his love for Baja continue to inspire people today, and we're honored to welcome Chad and the entire 2BRAND family to THE DIRT EXPO."
— Andy Myers, Founder & Producer, THE DIRT EXPO

Whether you're racing across the desert, exploring backcountry trails, or relaxing around the campfire after a day on the trail, stop by the 2BRAND APPAREL booth and discover apparel that celebrates the spirit, friendships, and memories that define the off-road lifestyle.