Showcasing the Dirt Lifestyle since 2002. Dirt Alliance is a brand that promotes and markets the Dirt Lifestyle to the next generation of enthusiasts through off-road racing events and progressive multimedia content. As a core brand that is fueling an emerging culture, Dirt Alliance focuses its efforts on bridging the gap between today’s youth consumer and the brands that progress the scene. What started years ago as a simple vision of dirt apparel, has now taken form as a movement focused on strength, unity, expansion, and progression within the industry. Dirt Alliance, From the Dirt.